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Prosperity Research Marketing Minute: What is Social Media Marketing?
http://prosperity-research.com Douglas White explains in easy to understand terms what Social Media Marketing is. Business engaging consumers with video, blogs, forums and other channels. The next...
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Marketing Minute: Business and Social Media from Prosperity Research
http://www.so-u.tv/socialMedia.php – Business needs Social Media. Douglas White illustrates the value of consumers flocking to and talking online. By listening to consumers and contributing value to...
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Prosperity Research Data Driven: Video 8:1 Over Banner Ads
Social media industry statistics continue to clearly show the power of the medium. Rich media, video, has 8 times as much attraction as standard banner ads. 79% of all business sites use video....
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Social Media Case Study: Lamma Dragon Boat Race
Prosperity Research created a series of action videos highlighting the Lamma 500 dragon boat race. These were seed in social network spaces to engage fans. The results were high view rates, increased...
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Consumers lead and business follows
Business is migrating to digital strategies at an amazing rate. This territory once only for friends and family is becoming the new hot bed for businesses to stretch their ad budget and reach their...
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Social Media slams Banner Ads 2:1
Social media is clearly preferred by consumers over traditional marketing methods for receiving brand recommendations. Favoured 2:1 over banner ads, getting brand information from online friends is...
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Prosperity Research Social Media Case Study: Luxury-Insider.com
Luxury-Insider.com is the top online luxury magazine in Asia. Their viewers are socialites and so their marketing needed to be social. Engaging their connoisseur class of viewers required a social...
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CNN Executives on Twitter: Douglas White of Prosperity Research interview
CNN reporter Kristie Lu Stout interviews executives that twitter. Douglas White, founder of digital agency, Prosperity Research gives his views on the power of Twitter....
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What’s the scoop?
A Top Model contest intended to showcase talented Chinese female models around the country. Sponsored by Mina Magazine, Scawaii Magazine and Clean and Clear, contestants in teams of 2, across China can...
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It’s A Wrap! Using Video To Connect With Your Audience
Using video content to market your business may seem a little daunting, but it is certainly a more engaging and popular medium compared to text and images alone. As popularity of video sites such as...
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